NEW LONDON, Conn. – Jason Southard has been elevated to Assistant Athletic Director for Media Relations after just completing his 23rd season as the Director of Athletic Media Relations at the Coast Guard Academy.
Southard, a cornerstone of the Coast Guard Academy Department of Athletics, is the longest tenured Media Relations professional in the New England Women's and Men's Athletic Conference (NEWMAC) and just complete his term as the President of the Eastern College Athletic Conference Sports Information Directors Association (ECAC-SIDA) this academic year.
This year, he won the Bill Cawley Media Award from the Southeastern Connecticut Chapter of the National Football Foundation and Hall of Fame for his contributions to the sport of football and next week he will be presented with his 25-Year Award from the College Sports Information Directors of America (CoSIDA) at the annual convention in Washington, DC.
"It's really a privilege for me to be able to elevate Jason to the position of Assistant Athletic Director for Media Relations. During his long tenure at CGA, he has been a loyal, strong, talented staff member whose advocacy for both the varsity Athletics program and the academy itself has been continually impressive," said Tim Fitzpatrick, Director of Athletics. "He is an insightful, dedicated professional who gives his all for CGA every day and never hesitates to go the extra mile for our cadet-athletes and coaches. I enjoy working with him and often seek his counsel on significant issues that affect the total athletic program - which is a great example of the respect I have for him and for the expertise he brings to his position."
Southard is involved with media relations not only in the area, but also at the national level as he has been a part of the media relations staff at several NCAA championship events including numerous NCAA Division I Men's Basketball Regionals and three NCAA Division I Women's Final Fours as well as the 2008 Major League Baseball All-Star Game at Yankee Stadium. Southard has also worked 10 NCAA Division I Men's Final Fours as a member of the National Association of Basketball Coaches (NABC) convention staff handling public relations for events throughout the week such as the Reese's College All-Star Game.
His career began as sports information director at Albertus Magnus College in 1993 where he worked for one year before being named the assistant sports information director at his alma mater, Southern Connecticut State University in 1994 before coming to the Academy in the summer of 1995.
He handles the day-to-day publicity of the Bears 25 intercollegiate varsity sports, maintains the department's website, oversees the video streaming of Bears athletic events on www.cgasports.com and serves as the manager for the Coast Guard Athletic Hall of Fame.
Southard, a native of Seymour, Connecticut, holds a bachelor's degree in Corporate Communications from Southern Connecticut State University, where he worked in the sports information office for four years.
He is a fixture at several Connecticut sporting events as he is in his 16th season as a member of the game day media relations staff for the Connecticut Sun of the WNBA, being with the team since they moved the franchise to Mohegan Sun.
Southard is also a statistician for the Connecticut Interscholastic Athletic Conference (CIAC) boys and girls basketball championships, the Naismith Memorial Basketball Hall of Fame Tipoff tournament each year at the Mohegan Sun Arena and the Cancun Challenge in Mexico.